Buy This Book

Buy This Book

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Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.... say potential investors; but sometimes to target this group directly may be infelicitous, whereas the use of a public medium a#39;may prove a successful way of communicating since ... A straight colour consumer ad for a dishwasher which talks about the advantages of having a dishwasher. ... An environmental colour ad which stresses the caring image in connection with the entire Zanussi product range.

Title:Buy This Book
Author:Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
Publisher:Routledge - 2013-11-05


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