The Crew CLIENT Chevrolet Motor Division ADVERTISING AGENCY Campbell- Ewald RESEARCH COMPANIES ... In fall 1998, GM was ready to introduce the Silverado, Chevya#39;s first new full-size pickup to be introduced in a decade. ... The Discovery Truck owners are self-reliant, independent, and traditional folks a at least, they were back in 1994 when Chevrolet last ... Tracking studies by Millward Brown showed that TV advertising awareness exceeded goals for the campaign andanbsp;...
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