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Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbersa€”in datasets big and smalla€”is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your targeta€”whether ita€™s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the worlda€™s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.On-demand services like Xfinitya#39;s have enabled binge viewing, too. ... So as you watch a series of episodes, you often see the same ad re- peated over and over. a€œ I saw this ad introducing ... a€œI hate her now and Ia#39;ve never even seen the Today show.a€ Binge ... Barcode-scanning apps mean that checking prices at competitive outlets can be done in seconds instead ofnecessitating driving from store to store.

Author:Matt Carmichael
Publisher:Palgrave Macmillan - 2013-11-12


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