In South Africa, for example, home owners do not mow their own lawns. ... Interviewer: In Australia, you market very similar mowers under trade names other than Victa. ... and supported in the usual ways such as with news on products and their servicing, manuals, point of sale material, subsidies of Product management 119.
|Title||:||Case studies in international marketing|
|Author||:||Arnold K. Weinstein, Kenneth H. F. Fargher|
|Publisher||:||Hodder Arnold - 1970|