Case Studies in Marketing

Case Studies in Marketing

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AFTER-SALES SERVICE AND BACKUP After-sales service was controlled in Ireland and the UK by Moffett Engineering. ... COMPETITORS The management of Moffett Engineering did not consider themselves in the forklift business per se, competing with forklift companies such as Nissan, Yale or Komatsu. ... Specifically, the Mounty competed with the following offloading methods: 1. Truck -mounted cranes 2. Forklifts at the point of delivery 3. Manual offloading 4. Tail lifts 5.

Title:Case Studies in Marketing
Author:Anthony C. Cunningham
Publisher:Cengage Learning EMEA - 1995


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