Case Studies in Sport Communication

Case Studies in Sport Communication

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Essays analyzing the narratives that surround the physical and ritualistic activities of sport.Billions of dollars are spent each year on tickets for games, sporting equipment, athletic apparel, and products ... Two researchers have argued in an essay in The Chronicle of Higher Education that, despite the importance of sports inanbsp;...

Title:Case Studies in Sport Communication
Author:Robert S. Brown, Daniel J. O'Rourke
Publisher:Greenwood Publishing Group - 2003


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