Cases and Problems in Contemporary Retailing

Cases and Problems in Contemporary Retailing

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The book provides thirty cases from which to choose. Each of the cases is based on real situations-no armchaired situations exist. The cases are long enough to give adequate data for analysis but not so long so as to be cumbersome. The number and variety of cases, issues, types of operations, levels of sophistication, levels of management addressed, and so forth, assure that this book can be used at any level by any instructor who believes in and appreciates the value of case analysis as a teaching technique. Discussion Motivators are included in Appendix B. This component fills a market demand for increasing class interaction on topics which are difficult to cover in any other way. The book also contains numerous problems for practice, illustrations, and homework.Before the takeover, Kohla#39;s had 3, 100 employees, 70 percent full-time, working in sixty-three stores. ... Both Kohla#39;s and Sentry also started to double-coupon (giving twice the face value of a manufacturera#39;s coupon, with the store paying for theanbsp;...

Title:Cases and Problems in Contemporary Retailing
Author:Joseph Barry Mason, Morris Lehman Mayer, Hazel F. Ezell
Publisher:Delmar Thomson Learning - 1992


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