Cases in Consumer Behavior

Cases in Consumer Behavior

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This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, qConsumer Behavior, q 3/e, and Assael, qConsumer Behavior: A Strategic Approach.qSales of washing machines were subject to fluctuations a€” for example, sales tended to be lowest in January and April. ... Problems were identified and corrected, and more important, Frigidaire found that many of the customers reported highanbsp;...

Title:Cases in Consumer Behavior
Author:Hmco, Houghton Mifflin Company
Publisher:Houghton Mifflin College Division - 2003-11


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