Cases in Marketing Financial Services

Cases in Marketing Financial Services

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.debit card. The dominance of the cheque in the personal spontaneous sector is declining, as debit card payments substitute for those previously made ... During the period 1981a€“8 credit card volumes grew by about 20 per cent year on year.

Title:Cases in Marketing Financial Services
Author:Christine Ennew, Trevor Watkins, Mike Wright
Publisher:Butterworth-Heinemann - 2014-05-15


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