Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Syllabus, Video Clips, Case Supplements, Instructor Guides, Author Blog Student resources: Quizzes, Glossary, Case Supplements... website 121a2; statement (2012) 119a21 Academy for Nutrition and Dietetics 114 active publics 8 activism/activists 226a76; ... Beverage Association see ABA American Gathering of Jewish Holocaust Survivors 448 American Meat Institute ( AMI) ... steps to mobilize community resources and conduct community education 516a17 animal rights 44a5 animal welfare ... Foxconn employees 68, 73; a#39; Supplier Responsibility Progress Reporta#39; 71a2, 78a9; suppliersa#39; code of conduct 70, 72;anbsp;...
|Title||:||Cases in Public Relations Management|
|Publisher||:||Routledge - 2014-02-18|