Health Sciences a ProfessionsAs Goldberg looked at the 1997-98 home schedule, she knew it was an unattractive schedule (see Table 16.8 for the 1997-98 ... For example, the Minutemen were scheduled to play the University of Connecticut at the Hartford Civic Center and Table 16.8 schedule 1 ... The Creation and Maintenance of Brand Equity 303.
|Title||:||Cases in Sport Marketing|
|Author||:||Mark A. McDonald, George R. Milne|
|Publisher||:||Jones & Bartlett Learning - 1999|