Cases in Sport Marketing

Cases in Sport Marketing

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Health Sciences a ProfessionsAs Goldberg looked at the 1997-98 home schedule, she knew it was an unattractive schedule (see Table 16.8 for the 1997-98 ... For example, the Minutemen were scheduled to play the University of Connecticut at the Hartford Civic Center and Table 16.8 schedule 1 ... The Creation and Maintenance of Brand Equity 303.

Title:Cases in Sport Marketing
Author:Mark A. McDonald, George R. Milne
Publisher:Jones & Bartlett Learning - 1999


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