Cases in Strategic Management

Cases in Strategic Management

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For full description, see Hill/Jones, qStrategic Management, 6/e.The cable companies wanted to retain control, primarily out of fear that if AOL customers could jump between cable and telephone companiesa#39; DSL offerings, they would have no loyalty to cable. The impasse was serious, given that cable ... for 40 percent of all online households.a€ AOLa#39;s problems were compounded in 2001 when it lost out to Comcast in an attempt to acquire AT8rT Broadband, the cableanbsp;...

Title:Cases in Strategic Management
Publisher:Houghton Mifflin College Division - 2004


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