Casting for Big Ideas

Casting for Big Ideas

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At one time, proprietary research systems were even boasting that if you told them the names of two or three magazines a consumer read, maybe with a zip code thrown in, they could ... True, you can define many Honda buyers through a combination of demographics and psy- chographics. ... on a highway billboard at about the same time he or she is hearing the same brand message on the car radio.

Title:Casting for Big Ideas
Author:Andrew Jaffe
Publisher:John Wiley & Sons - 2003-09-24


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