At one time, proprietary research systems were even boasting that if you told them the names of two or three magazines a consumer read, maybe with a zip code thrown in, they could ... True, you can define many Honda buyers through a combination of demographics and psy- chographics. ... on a highway billboard at about the same time he or she is hearing the same brand message on the car radio.
|Title||:||Casting for Big Ideas|
|Publisher||:||John Wiley & Sons - 2003-09-24|