Category Killers

Category Killers

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Retail is a dog-eat-dog worlda€”and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and whata€™s next in retaila€™s future.The Sears Grand stores, aimed at the time-starved shopper, carry the typical Sears selection of products and services, but ... Much of Searsa#39;s income comes from extended appliance- repair contracts, which represent the core of its business.

Title:Category Killers
Author:Robert Spector
Publisher:Harvard Business Press - 2005-01-01


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