Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.However, the brand is still in need of repair, say public relations experts, and the company must develop a new ... Apple Inc. Case: In aAntennagate, a Apple Inc. was besieged by criticism that the antenna design on the iPhone 4 causedanbsp;...
|Title||:||Cengage Advantage Books: This is PR: The Realities of Public Relations|
|Author||:||Doug Newsom, Judy Turk, Dean Kruckeberg|
|Publisher||:||Cengage Learning - 2012-01-06|