Chevrolet, 1960-2012

Chevrolet, 1960-2012

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Images of America: Chevrolet: 1960-2012 is the second of a two-volume photographic history of Chevrolet, one of the world's best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960-2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.This shows the standard Chevrolet Impala instrument panel for 1962. ... Now offering a variety of increasingly powerful V8s and four-speed manual transmissions, Corvette power trains had undergone many advances since the original 1953anbsp;...

Title:Chevrolet, 1960-2012
Author:Michael W. R. Davis
Publisher:Arcadia Publishing - 2012-12-10


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