Case sTudy: GM CHina veRsus CHeRy the Great Wall Automobile Holding Co. for copying a Nissan SuV model sold in the uS ... A European car manufacturer approached SAIc chery to discuss the possibility of an OEM. ... Sales numbers were far less than expected. ... The very next day, SAIC-GM-Wuling announced a price reduction of the 0.8L manual transmission Spark by uS$1, 932 to uS$5, 531.
|Author||:||Juan Antonio Fernandez, Liu Shengjun|
|Publisher||:||John Wiley & Sons - 2011-08-31|