Chinese Multinationals

Chinese Multinationals

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Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, MaAs and international joint ventures, management of technology, organization and human resource management.... subjected to strict quality control inspections, and sold at a lower price than for the same type of TV by its Korean rivals, Samsung and LG. ... It set up over 100 repair centers and developed an after-sales service system with a 24-hour hotline.

Title:Chinese Multinationals
Author:Jean-Paul Larçon
Publisher:World Scientific - 2009


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