CIM Coursebook 03/04 Marketing Environment

CIM Coursebook 03/04 Marketing Environment

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key conceptskey result areas such as profitability and customer service. ... They tend to be more measurable, for example: Open ten new stores this year Develop an informational website for the company Reduce operating costs by 5 per cent pa. Achieveanbsp;...

Title:CIM Coursebook 03/04 Marketing Environment
Author:Mike Oldroyd
Publisher:Routledge - 2012-10-02


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