CIM Coursebook 05/06 Marketing Communications

CIM Coursebook 05/06 Marketing Communications

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Elsevier/Butterworth-Heinemanna€™s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this yeara€™s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meaningsThe media environment will be a critical factor in terms of the way the message is received and interpreted by the target ... The media agency PHD selected a flighting strategy of a#39;intensive frequencya#39; on television when asked by Homebase toanbsp;...

Title:CIM Coursebook 05/06 Marketing Communications
Author:Chris Fill
Publisher:Routledge - 2012-06-25


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