CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.This is coded into a document, the a#39;house stylea#39; manual. ... people may have to learn that they have a problem: for example, vacuum cleaners have been around for decades; why should people pay several times as much for a Dyson? People anbsp;...

Title:CIM Coursebook 07/08 Marketing in Practice
Author:Tony Curtis
Publisher:Routledge - 2012-05-23


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