BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.Toshiba has a long history of developing marketing programmes that are the result of direct consumer research and input. ... website (www.tacp.toshiba.com provides access to product information and registration, ownera#39;s manuals and serviceanbsp;...
|Title||:||CIM Coursebook 07/08 Marketing Management in Practice|
|Author||:||John Williams, Tony Curtis|
|Publisher||:||Routledge - 2012-05-23|