BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.The media agency PHD selected a flighting strategy of a#39;intensive frequencya#39; on television when asked by Homebase to improve poor value perceptions and other objectives. With competitors having higher spends, weight and share of voice, anbsp;...
|Title||:||CIM Coursebook Marketing Communications 07/08|
|Author||:||Chris Fill, Graham Hughes|
|Publisher||:||Routledge - 2013-05-13|