Cognitive Responses in Persuasion

Cognitive Responses in Persuasion

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First published in 1982. Routledge is an imprint of Taylor a Francis, an informa company.Persuasive communications typically consist of arguments, examples, or illustrations designed to change a persona#39;s beliefs about an attitude object (like the death penalty). ... Kelman (1953) presented seventh graders with a counterattitudinal communication that argued against Superman comic books and in favor of Tarzan comic books. He then asked the students to write an essay in favor of the Tarzan books and promised them either a certain reward, a low probability of a reward, anbsp;...

Title:Cognitive Responses in Persuasion
Author:Richard Petty, T. M. Ostrom, T. C. Brock
Publisher:Psychology Press - 2014-06-17


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