Communicating Projects gives programme and project managers a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication Ms Ann Pilkington ... PleaseseethefollowingURLforalargerversionhttp://www.ashgate.com/pdf/ebooks/ 9781472408327Tab6_1.pdf 7 Research andanbsp;...
|Author||:||Ms Ann Pilkington|
|Publisher||:||Gower Publishing, Ltd. - 2013-12-28|