Communicating Risks and Benefits

Communicating Risks and Benefits

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Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals.The 2003 National Assessment of Adult Literacy (NAAL) defines literacy as a€œ using printed and written information to function in ... of adults in the United States (approximately 93 million) had basic or below basic prose literacy skills - the 2 lowest of 4 levels. ... Although there are no national data on the average grade reading level of US adults, estimates have ranged between 7th and 9th grade levels.

Title:Communicating Risks and Benefits
Author:Baruch Fischhoff
Publisher:Government Printing Office - 2012-03-08


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