Competing with the Retail Giants

Competing with the Retail Giants

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Written by an economist who has been tracking the impact of superstores on small businesses for five years. Stone has conducted more than 200 seminars on his research for community groups and trade associations in 46 states during the last three years. In this superlative guide, he offers practical advice on how small retailers can survive and thrive in the age of giant discount stores. Provides strategies for small businesses to compete effectively by improving four major areasa¬Ä¬Ēmerchandising, marketing, customer service and customer relations.I have since bought a new lawn mower and a new snow blower, but I did not buy from this inhospitable dealer. ... responds with, aquot;Well, thata#39;s a new one on me, wea#39; ve never seen that problem before; I wouldna#39;t know where to start to fix that.

Title:Competing with the Retail Giants
Author:Kenneth E. Stone
Publisher:John Wiley & Sons - 1995-02-06


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