Competitive Marketing (RLE Marketing)

Competitive Marketing (RLE Marketing)

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.Selfa€”service can be desirable when the product is a well-known standard product with known applications (for ... time, and the new Otis elevators automatically report anything going wrong with them to the Otisa#39;s computer system, without anyanbsp;...

Title:Competitive Marketing (RLE Marketing)
Author:John O'Shaughnessy
Publisher:Routledge - 2014-09-15


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