Concurrent Marketing

Concurrent Marketing

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Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and serviceIntegrating Product, Sales, and Service Frank V. Cespedes ... The standard elements of distinction include the following:1 MANUFACTURED GOODS Tangible product Can be stored by sellers ... information content in transactions between vendor and customer SERVICES Intangible service Cannot be stored and so is time-anbsp;...

Title:Concurrent Marketing
Author:Frank V. Cespedes
Publisher:Harvard Business Press - 1995


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