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qMarketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this qage of the customer, q a marketer's message must be personal, relevant, and accessible at all touch points throughout acustomer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. q--The following is a short list of the many innovations described in the 2013 letter to shareholders signed by Jeff ... 2013 use Prime to receive free two-day delivery and access to the Kindle Ownera#39;s Lending Library and Prime Instant Video.

Author:Lars Birkholm Petersen, Ron Person, Christopher Nash
Publisher:John Wiley & Sons - 2014-09-15


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