Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action doesProducts are purchased and consumed as solutions to consumer problems caused by unsatisfied needs and wants. Google, eBay, and Swiffer ... Plasma TVs, sports cars, yachts, and backyard Jacuzzis can all satisfy wants. However, where toanbsp;...
|Title||:||Consumer Behavior in Action|
|Author||:||Geoffrey Paul Lantos|
|Publisher||:||Routledge - 2015-01-28|