Provides an overview of the many dimensions of consumer buying trends, focusing specifically on the context of economic, social, and political indicators, and discusses the consumer culture on a global level.In that year, the most reliable customers of Western Union were given the option of deferring their payments. ... In 1951, Franklin National Bank in New York was the first bank to give its customers a credit card. By 1952, the Diners Club Card was accepted at thousands of merchants, and the use of charge cards continued to grow rapidly in the following decades, expanding to Canada, Cuba, and France.
|Author||:||Douglas J. Goodman, Mirelle Cohen|
|Publisher||:||ABC-CLIO - 2004|