Contemporary Strategic Marketing 2e

Contemporary Strategic Marketing 2e

4.11 - 1251 ratings - Source

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -, consumersa#39; 23a€“4 perceptual maps 32 perishability, of services 184, 186a€“7 Pernod Ricard 327 personality, ... 28, 31, 32, 120, 121a€“2 positive nonintervention, in Hong Kong 413 a#39;Power-Point presentationa#39; 236 predatory pricing 319anbsp;...

Title:Contemporary Strategic Marketing 2e
Author:Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos
Publisher:Palgrave Macmillan - 2007-10-12


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