Content is King

Content is King

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From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.News Media Management in the Digital Age Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo ... is already underway to explore the potential of augmented creatures at North Carolina State University (NCSU) and in other engineering groups. ... The litigious reaction is also more overreachinga€”but not by much.

Title:Content is King
Author:Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Publisher:Bloomsbury Publishing USA - 2015-10-22


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