Continental Order?

Continental Order?

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This study examines the converging culture, telecommunications and new media industries in North America. With a broadly political-economic perspective, this work the goes on to provide an account of changes in the aftermath of trade agreements, and sets these changes in a global context.... first time ever in 1999, General Motors (GM) launched a Spanish- language broadcast, print, and Internet advertising campaign in an effort build brand loyalty and recognition for its Buick Century automobiles among Hispanic consumers.

Title:Continental Order?
Author:Vincent Mosco, Dan Schiller
Publisher:Rowman & Littlefield - 2001-01-01


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