Corporate Creativity

Corporate Creativity

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Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays e.Onthebasis ofthese close observations of refrigerator users, Samsung decided to introduce flatpanel displays in the doors of ... services component ofa firma#39; sproduct offertobe designed to deliverservices to customers inagrowing number ofanbsp;...

Title:Corporate Creativity
Author:Thomas Lockwood, Thomas Walton
Publisher:Skyhorse Publishing, Inc. - 2013-12-13


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