Corporate Culture

Corporate Culture

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Corporate Culture explains how culture is a key driver or determinant of the qbottom lineq and why it is the ultimate source of sustainable competitive advantage in organizations.nale for its inclusion is simple: for more than fifty years, Toyota strived to build a world-class reputation for product quality, ... because of the a€œsudden acceleration problema€ encountered by several of Toyotaa#39;s brands and models in 2008a€“2010.

Title:Corporate Culture
Author:Eric Flamholtz, Yvonne Randle
Publisher:Stanford University Press - 2011-04-08


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