Corporate Entrepreneurship

Corporate Entrepreneurship

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Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture a€“ leadership, culture, structure and strategies a€“ that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples. New to this edition: - Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability - Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation - Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resources Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership. Visit for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.Amazon also offers a new app shop, online payment system, TV and film streaming and cloud computing facility. ... iconic designer brand offering premium -priced electronic gadgets ranging from its computers to the iPod, iPhone and iPad. ... Zynga, the computer gamer, it intends to launch Facebook TV, Facebook movies, Facebook music and Facebook games. ... Facebooka#39;s stock market launch in 2012 will help to pay for all these developments (estimated to bring in over $5 billion).

Title:Corporate Entrepreneurship
Author:Paul Burns
Publisher:Palgrave Macmillan - 2012-12-07


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