Corporate Imagination Plus

Corporate Imagination Plus

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Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.In automobiles we have the super-low-priced Hyundai and Yugo, and Rent-a- Wreck. The Chrysler minivan ... Each box in the matrix represents a potential combination that could yield a new product variation. The food ... Forbes called the sales pitch a€œright out of an old Howard Johnson merchandising manual. U.S. treasuryanbsp;...

Title:Corporate Imagination Plus
Author:Jim Bandrowski
Publisher:Simon and Schuster - 2008-06-30


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