Corporate Reputation Decoded

Corporate Reputation Decoded

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Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CRa€”companya€™s stakeholders, situations demanding CR interventions, and the impact of a companya€™s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.First published in 2014 by SAGE Response B1/I-1 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044, ... United Kingdom SAGE Publications Asia-Pacific Pte Ltd 3 Church Street #10-04 Samsung Hub Singapore 049483 ... Library of Congress Cataloging-in-Publication Data Available ISBN: 978-81-321- 1774-2 (PB) To ourfamilies Harsh, Anand, Rupa and Rohini Akash and Vishwesh .

Title:Corporate Reputation Decoded
Author:Asha Kaul, Avani Desai
Publisher:SAGE Publications India - 2014-04-30


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