Corporate Restructuring is a practical approach to rescuing troubled companies and driving underperforming companies to top performance. It combines proven restructuring strategies with rigorous theoretical analysis. This book explains how to set and achieve asset, staffing, sales and profit goals. Topics include diagnostic tools to identify the root cause of problems, the human dynamics that cause a company to thrive or wither, customer service and relationship marketing, customer intelligence systems, new product development, process mapping, continuous process improvement and re-engineering as well as integrating IT into corporate strategy. It is also discussed how to find the resources needed to keep a company alive during restructuring and how to use bankruptcy offensively and defensively. Corporate Restructuring emphasizes execution. All the restructuring theories in the world weigh less than a simple plan, well executed.A related problem is that similar products erode each othera#39;s market share, consume management time and attention, devour product ... Ford Motor Company had Ford, Mercury, Lincoln, Mazda, Jaguar, Volvo, Aston Martin and Range Rover brands which to some extent ... new brand, the BMW 3 series as the value for the money brand and the 5 and 7 series as the aspirational brands ( Womack, 2006).
|Publisher||:||Springer Science & Business Media - 2009-10-03|