With an updated Afterword by the author. This is the epic saga of the American automobile industryas rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroitas Big Three car companiesaonce proud symbols of prosperityathrough bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroitas boardrooms to the White House. Ingrassia answers the big questions: Was Detroitas self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industryathe travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administrationas stake in Detroitas recoveryaCrash Course addresses a critical question: America bailed out GM, but who will bail out America?In November, however, the daily Ford-Firestone headlines were eclipsed by a far bigger story: the constitutional crisis of a razor-thin ... The controversy was receding, the tire recall was progressing, and in early 2001 Ford would introduce a brand-new version of the Explorer that would be ... Even the new Explorer had suffered an embarrassing recall to repair tires (not Firestones) From Riches to Rags I49.
|Publisher||:||Random House - 2010-01-05|