Create Marketplace Disruption

Create Marketplace Disruption

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Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle a€œCreate Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.a€ a€“Steve Burke, President, Comcast Cable Communications, Philadelphia, PA qTalking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.a€ a€“Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies cana€™t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then, there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even a€œgood to greata€ companies are struggling for air. Youa€™ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitorsa€™ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this messa€”and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why a€œthinking outside the boxa€ doesna€™t work First, get outside the box. Then, think! Maintaining a€The Phoenix Principlea€ for long-term success Practicing Disruption until it comes naturallyHow to Stay Ahead of the Competition Adam Hartung. conventional wisdom. ... The Phoenix Principle conflicts with popular goalsetting activities and compensation practices. ... To achieve weight reduction, we have to change our Success Formulaa€”which accommodates too little exercise and too many calories. We start byanbsp;...

Title:Create Marketplace Disruption
Author:Adam Hartung
Publisher:Pearson Education - 2010-02-05


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