Creating Breakthrough Products

Creating Breakthrough Products

4.11 - 1251 ratings - Source

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the qFuzzy Front Endq of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.Could a better, more uniform focus on the user by the engineers and designers make for a better end product? We believe so. ... Again recall that the car being designed today wona#39;t come to market for another three years. The use of ... Mary Walton, in her book Car: A Drama of the American Workplace* gives a wonderfully detailed account of the redesign of the Ford Taurus, released in 1996 . The biggestanbsp;...

Title:Creating Breakthrough Products
Author:Jonathan Cagan, Craig M. Vogel
Publisher:FT Press - 2002


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