Creating the customer-driven car company

Creating the customer-driven car company

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This book is based on author Karl Ludvigsen's premise that qconsideration of customer needs as a first priority in every aspect of the auto business is not only possible but essential for future success a profitability.q He calls this philosophy qcustomerizing.q This book comprehensively explains what it takes to build a customer-driven company. While the examples used are taken from the automotive industry, the qcustomerizingq concepts described in the book can applied to virtually any industry.But with American research indicating that the various customer-handling skills of the individual salesperson account for ... Infiniti customer service representatives also call every person who buys a car to ensure he or she is satisfied with theanbsp;...

Title:Creating the customer-driven car company
Author:Karl E. Ludvigsen
Publisher:Society of Automotive Engineers - 1996-12


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