Creative Strategy in Advertising

Creative Strategy in Advertising

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CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in todaya€™s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.A college brochure boasted about its a€œpubic relationsa€ program, a rather embarrassing public relations error. ... Consider the following: A Mercedes-Benz accessories ad begins, aquot;Her trademark has always been making art out ofthe everyday.

Title:Creative Strategy in Advertising
Author:Bonnie Drewniany, A. Jewler
Publisher:Cengage Learning - 2013-01-01


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