CRM in Financial Services

CRM in Financial Services

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* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking todayA Practical Guide to Making Customer Relationship Management Work Bryan Foss, Merlin Stone ... The Internet bank Customer Services Manager explains: a#39;Ita#39;s a lot easier if you are responding to an e-mail within the hour, ita#39;s a lot easier toanbsp;...

Title:CRM in Financial Services
Author:Bryan Foss, Merlin Stone
Publisher:Kogan Page Publishers - 2002


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