Crossing Cultures

Crossing Cultures

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Crossing Cultures provides a bold and refreshing new resource for teachers and trainers with proven methods for developing coping strategies and problem-solving skills in the cross-cultural arena. A comprehensive study structured to provide a framework for teaching; each chapter contains a teaching module, highlighting the potential difficulties, dialogues and variations in cross-cultural teaching. Ideal for those teaching Business across borders, this is a uniquely practical guide that features contributions from the leading lights of the field.Bridgestone/Firestone and Ford What happened On May 8, 2000, the National Highway Traffic Safety Administration (NHTSA) issued a letter asking Ford and Bridgestone/Firestone for information ... Thousands of car owners showed up demanding replacement tires although very few were available. ... By August 18, lawsuits were filed and Ford Explorer sales fell. ... The following caselet about Bridgestone/Firestone and Ford can be used as it stands or with the latest news bulletins.

Title:Crossing Cultures
Author:Nakiye Avdan Boyacigiller, Richard Alan Goodman, Margaret E. Phillips
Publisher:Routledge - 2004-08-02


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