This is the eBook version of the printed book. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Dellas factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. Youare in Second Life, the online virtual universeab.Like Linden Lab and Virgin Mobile Barry Libert, Jon Spector ... communityathink: very hip focus groupafor help on everything from designing phones to coming up with names for service plans. ... reads text messages on a cell phone, or fills out brand survey questionnaires can earn up to 75 minutes a month of free airtime.
|Title||:||Crowdsourcing Can Be Your Business Momentum Builder|
|Author||:||Barry Libert, Jon Spector|
|Publisher||:||Pearson Education - 2010-02-01|