Crowdsourcing Can Be Your Business Momentum Builder

Crowdsourcing Can Be Your Business Momentum Builder

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This is the eBook version of the printed book. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How Virgin Mobile and other leading-edge companies are driving new momentum through Internet crowdsourcing. GM has created a whole complex where you can go to a drive-in theater or tune-up shop and, oh yes, check out the Pontiac Solstice. At Della€™s factory, you can customize your PC and have it shipped to your door. Reuters has set up a newsroom. You can enjoy it all without moving an inch. Youa€™re in Second Life, the online virtual universea€b.Like Linden Lab and Virgin Mobile Barry Libert, Jon Spector ... communitya€”think: very hip focus groupa€”for help on everything from designing phones to coming up with names for service plans. ... reads text messages on a cell phone, or fills out brand survey questionnaires can earn up to 75 minutes a month of free airtime.

Title:Crowdsourcing Can Be Your Business Momentum Builder
Author:Barry Libert, Jon Spector
Publisher:Pearson Education - 2010-02-01


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