This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.2 Tim Lim, aA Usera#39;s Guide to Fashion, a Post Magazine, April 20, 2003, p. 25. 3 Serge Brunschwig, phone ... aHong Konga#39;s Li Ka-shing Tops Forbes HK/Macau/ Taiwan Richest Businessmen List, a Yahoo! Business News, February 17, 2006.
|Title||:||Cult of the Luxury Brand|
|Author||:||Radha Chadha, Paul Husband|
|Publisher||:||Nicholas Brealey Publishing - 2010-12-07|