Cult of the Luxury Brand

Cult of the Luxury Brand

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This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.2 Tim Lim, a€œA Usera#39;s Guide to Fashion, a€ Post Magazine, April 20, 2003, p. 25. 3 Serge Brunschwig, phone ... a€œHong Konga#39;s Li Ka-shing Tops Forbes HK/Macau/ Taiwan Richest Businessmen List, a€ Yahoo! Business News, February 17, 2006.

Title:Cult of the Luxury Brand
Author:Radha Chadha, Paul Husband
Publisher:Nicholas Brealey Publishing - 2010-12-07


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